1990

Loan made its largest acquisition at the time, Louisiana-based Reliable Finance Company. This acquisition spread lending philosophy into 13 offices in the state of Louisiana. At the time of this acquisition, the only office still operating as Russell Baker Finance was Vicksburg, Mississippi. Vicksburg’s name was changed to Reliable Finance and the Russell Baker name was lost before the purchase of Reliable Finance, First Corp., a holding company, was established to form an umbrella for Loan of Mississippi, Inc.; American Federated Life Insurance Company; and American Federated Insurance Company. Reliable Finance Company was eventually renamed First Loan, Inc. and was added to the umbrella of First Loan Corp.